Yes. Even small businesses should pay for professional marketing.
Though it won’t necessarily be “cheap” (and you shouldn’t want it to be), it’s more affordable than you might think. More importantly, the return on an outsourced marketing investment can be astronomical if you choose the right company.
How Much Does Marketing Cost?
There’s no easy answer to this question, as it depends on a number of variables – but the good news is this:
1. Most marketing companies have scalable plans. If you get a quote that seems way out of your galaxy, don’t be afraid to voice your budget concerns and explore all the options available to you. The more you communicate with a company, the more you can work out a cost that fits right into your solar system.
2. It pays off big time in the long run. There are countless small business owners out there investing in everything from new flooring in their space, to webinars and conferences – but when it comes to marketing… “I can do it myself”. The problem here is – at some point these people start convincing themselves that their marketing is adequate and they need to find some other way to boost sales. But…. but…
Marketing. Drives. Sales.
Why Shouldn’t I Do My Own Marketing?
While some business owners are successful in marketing themselves, it doesn’t happen very often. And they’re usually just successful enough to get by. We think that has a lot to do with something that – as most things in life – would be best explained with a super-cool outer space metaphor.
This is the Ultra Deep Field, an image created by combining Hubble Telescope data from September 2003 – January 2004.
This view of almost 10,000 galaxies is the deepest visible-light image of the cosmos. Imagine that this is the Internet. Also imagine that your business is one of many on a planet within one of these galaxies.
Picture yourself standing on a soap box with a megaphone and shouting “COME SEE ME! LOOK AT WHAT I’M DOING! SPEND YOUR MONEY HERE!”. Does this seem ridiculous yet? It should. Because most people can smell a ‘carnival barker’ from a mile away, and that gives them plenty of time to get out of dodge. Wouldn’t you?
Now, imagine that you are also surrounded by a sea of megaphone-occupied soapboxes, and they’re all barking. It’s probably like an overload of the “Wah wah-wah” sound every adult makes in Charlie Brown TV specials. They’re all doing the same exact thing you’re doing… and they’re all wondering why they can’t get more sales or social media engagement. When you look out over the crowd, you can see a handful of taller soapboxes in the distance. Not only are they the tallest, they are also the loudest – and you can understand them better than the others. Their message is clear, and everyone is hearing it.
Those are the people who paid for professional marketing (and hired the right professionals). Now, and most importantly, remember that these are just the other businesses that you can see, and you’re all on just one planet inside the galaxy that lives in a Deep Field of 9,999 other galaxies – and that Deep Field is only one small section of the Internet. This is the social media reality we live in today. There is far too much competition to be settling for “carnival barker”.
Should Small Business Owners Invest in Professional Marketing?
Ummm… YES. Small businesses NEED to invest in outsourced marketing. They are one of the primary reasons marketing companies exist. A big corporation can hire a team of in-house experts to do the job. Marketing providers specialize in everything from website development and SEO to videos, graphic design, and content writing. Unless you are a small business owner who happens to be a marketing genius that has more hours in the day than everyone else, it is impossible for you to tackle all of these things properly. And the second you decide to hire someone in-house is the second you’re probably sealing your own fate. Why?
The first thing most people do is hire a “marketing specialist” or “social media manager”. However, what they’re really looking for is someone who can be a:
- Web developer
- Content writer
- SEO specialist
- Graphic designer
- Video editor
- Social media strategist
Any professional who is truly skilled in all these areas is a unicorn among humans – and we all know how hard it is to find a unicorn.
The odds of your first in-house marketing hire being a unicorn are not in your favor. So your first hire is already nothing more than purchasing more of your own time. You might have some wins here and there, but remember – this is an ongoing cost! And all for an employee who couldn’t possibly excel in all these areas. Web developers aren’t video editors, and graphic designers don’t study SEO.
Why Consider Crush Media?
No matter how much you spend on them, taking a couple of online courses will not turn you into a marketing guru- but having experience in marketing many different kinds of businesses does; and that’s where we come in.
Crush Media was invented by actual marketing unicorns. Our team members can do everything you need, we’ve worked for some of the biggest names in the business, and we know what they’re doing to get noticed. We also don’t want to be an ongoing expense for you. We want to set you up for success with a rehab that includes a self-sustainable plan for your future.
But the best part is this: we don’t cost as much as other companies because we only have two employees. Unicorns may be hard to find, but you just landed on some- and they can do the job of many for the cost of two. It’s nearly impossible to find a marketing team that covers you from every angle, but we will.
And – pardon the brag – but having a small team of two working it all for you makes for an amazingly personal and cohesive experience.